Brand Center
Telos pulls. Praxis steers.
Three dots — the trilogy. Third is slightly off-center: alive, not static. Software for agents. Governance for reality.
One house, every product.
7 standards. A well-organized workshop, not a showroom. Shipr, kai, and the tools sit under this metal.
Writers follow Voice and EDITORIAL. Machines read tokens.json.
Identity
Three dots. Cover the name — you still know.
Color
Warm dark workshop. Brass, sage, cream. Not cold blue-black.
Typography
Space Grotesk. Major third scale. Mono for tools.
Voice
Confident, unhurried. No hype words. No emoji.
UI
Home, trilogy, case studies, tools. v2 layouts. Brand Center is a specimen.
Components
Lede, EvidenceCard, Artifact, TerminalWindow. Workshop, not a kit of blobs.
Assets
favicon, logo, tokens, fonts — the real files.
kai UX
Same house. Desk and CLI add-ons — not a second brand.
Governance & changelog.
EDITORIAL.md is the constitution. Exceptions need Daniel's sign-off.
2026-08-14 Brand Center opened at /brand. Same shape as Shipr. Eidos doctrine.