# Eidos AGI Brand Center.

> Markdown twin of [/brand](/brand/).

**Doctrine:** Telos pulls. Praxis steers. Workshop, not showroom.

**Blindfold:** Cover the words Eidos AGI. Keep the three dots. You still know.

## Standards

- [Identity](/brand/identity/) — Three dots.
- [Color](/brand/color/) — Warm dark, brass, sage.
- [Typography](/brand/typography/) — Space Grotesk.
- [Voice](/brand/voice/) — Confident, unhurried. No hype.
- [UI](/brand/ui/) — Site surfaces.
- [Components](/brand/components/) — v2 family.
- [Assets](/brand/assets/) — Live files.